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Finding the roots of Tracks4Africa

By Johann Groenewald (co-owner of Tracks4Africa)

People often wonder how Tracks4Africa started out.   Today’s company with twenty-odd employees and product representation all over the world started out as a simple quest for information.  I asked founder, Wouter Brand, to take me on a trip to see where it all began.  The mode of transport would be Wouter’s only manner of travel these days – motorbikes and the destination would be nowhere specific, other than the remote Namibian landscape.

The bikes with Brandberg in the distance.
Our destination was remote Namibia.

Around the year 2000, GPS equipment became available for the recreational user and a few technically minded travellers quickly seized the opportunity to better orientate themselves to their surroundings.  Wouter recalls a trip to Namibia around that time with friends in  Kaokoland, which is a very remote part of Namibia and where getting lost is easy.  Knowing where you are is only part of the navigation story; knowing where to go is also vitally important. Continue reading Finding the roots of Tracks4Africa